Transparent Media Buying. Smarter Strategy. Better Results.
We help brands stop guessing and start making smarter advertising decisions through transparent media buying, clear strategy,
What We Do
Media Buying
We buy media where your audience actually pays attention—TV, radio, digital, social, billboards, and more.
And here’s the part most agencies won’t say:
You don’t pay us to buy your media.
Our compensation comes from the media outlets, not hidden markups, so more of your budget goes where it should: into performance.
Media Strategy
Every plan is built around your goals, your audience, and what will actually drive results—not what simply looks good in a presentation.
Our approach is omnichannel by design, bringing traditional and digital together in one strategy instead of treating them as separate lanes.
About Jeff Anderson & Associates
Our Founder
Jeff Anderson is the Founder and CEO of Jeff Anderson & Associates, LLC, a marketing agency specializing in media buying, strategy, and training. He brings decades of leadership experience across television, print, digital, and advertising, with a track record of leading multi-million-dollar media operations and helping organizations grow through smart strategy and strong execution.
Before launching Jeff Anderson & Associates,
Jeff served as Vice President & General Manager of WKYT and WYMT, where he led award-winning media operations in Kentucky. He also served as Chairman of the Kentucky Broadcasters Association, helping lead advocacy efforts on behalf of broadcasters across the state.
Jeff began his career in newspapers in 1997 and held leadership roles in markets including Savannah, West Palm Beach, Cincinnati, Phoenix, and Lexington. He returned to Lexington to serve as Vice President of Advertising for the Lexington Herald-Leader before later joining WKYT in 2014.
In addition to his professional work, Jeff has served in leadership and board roles with organizations including the Children’s Charity of the Bluegrass, United Way of the Bluegrass Chairman’s Circle, and the University of Kentucky Sanders-Brown Center on Aging Philanthropy Council.
A native of Harlan, Kentucky, Jeff attended the University of Kentucky and lives in Lexington with his wife, Heather, and their three Golden Retrievers—Arnold Palmer, Alexander Hamilton, and Jack Nicklaus.
Selected Brands and Organizations
Jeff has worked with a range of regional and national brands and organizations across healthcare, higher education, automotive, consumer products, real estate, and sports, including:
- ARH (Appalachian Regional Healthcare), Kentucky & West Virginia
- Watercolors by Aimee
- The Natural Vet Animal Health
- Gates Auto Family, Richmond, Kentucky
- Paul Miller Auto Group, Lexington, Kentucky
- EKU Online, Richmond, Kentucky
- Morehead State University, Morehead, Kentucky
- PGA TOUR / ISCO Championship, Lexington, Kentucky
- Sibcy Cline Realtors, Cincinnati, Ohio
Leadership Highlights
- Promoted by Gray Television to General Manager of WKYT and WKYT.com in Lexington (2018).
- Led WKYT during its 2021 Kentucky Broadcasters Association “Station of the Year” honor.
- Helped lead WKYT’s Kentucky flood-relief telethon, later featured by TVNewsCheck after raising more than $1.1 million for flood victims.
- Previously served as Vice President of Advertising for the Lexington Herald-Leader.